Why Top Indian Hospitals Invest in Individual Brand Building for Their doctors
Why Top Indian Hospitals Invest in Individual Brand Building for Their doctors. Healthcare consumers in India no longer choose a hospital simply because of its logo or real estate footprint. Modern patients seek out the specialist holding the scalpel or diagnosing the condition. Consequently, premier corporate hospital chains—from Apollo and Fortis to Max and Manipal—now actively promote their clinical talent. Here is why healthcare leaders prioritize individual brand building for their doctors.