Social Media for Hospitals Showcasing Clinical Excellence Without Compromising Ethics
Social Media for Hospitals Showcasing Clinical Excellence Without Compromising Ethics. For Indian hospitals, social media offers a direct channel to demystify complex medical care, counter online health misinformation, and highlight tertiary capabilities. Yet healthcare communication is not standard commercial marketing. The boundary between ethical patient education and illegal solicitation is heavily scrutinized by regulatory authorities—including the National Medical Commission (NMC), the Advertising Standards Council of India (ASCI), the Drugs and Magic Remedies (Objectionable Advertisements) Act, and the Digital Personal Data Protection (DPDP) Act.